Nicolle Soto | Soto Social Management

Hey there!

I’m Nicolle, and I’m so happy you’re here.

I work with small business owners who are looking to sell their products or services and build a loyal, engaged community using Instagram.

I provide you with the tools and support you need to grow your business.

Soto Social Management focuses on the simple fact that every business is unique, which means you won’t find a one-size-fits-all or get-rich-quick mentality here. What you will find are designed-for-you services that focus on your business goals.

Whether you’re more of a DIY-er or would love to outsource your Instagram marketing altogether so you can get back to running your business and doing what you love, consider me your guide.


Still curious? Here are six things you may not know about me:

  1. In 2016, I quit my 9-to-5 and went on a 6-week backpacking trip through Europe and the U.K. with whatever fit into my 40L backpack. I ate my weight in gelato, watched a German oom-pah band competition in a traditional beer hall, and experienced the magic that is Tonton Garby in Brussels. I'd do it all over again in a heartbeat!

  2. My drink of choice? A margarita. (But I wouldn’t say no to craft beer!)

  3. When I'm not working, you can find me obsessing over dogs on Instagram. My faves? @sometimescarl, @sdhumanesociety, and @momosface.

  4. Growing up, I was in every type of art class imaginable — painting, ceramic sculpture, scrapbooking, photography, and drawing to name a few. Funny enough, I can’t paint, sculpt, or draw to save my life, but I do still love memory-keeping, especially the storytelling aspect.

  5. I'm a Florida girl through and through, but packed up my bags and moved across the country with my boyfriend (who I lovingly refer to as my best friend and favorite person) two years ago. Now we call San Diego, California home!

  6. If I was turned into an emoji tomorrow, I'd 100% be praise hands. #yasss

Praise Hands Emoji

Are you lovin’ what you’re seeing?


Take a peek behind the scenes: @sotosocialmgmt